ONE MILLION TREES TOWARDS BECOMING CO₂ NEGATIVE

Endura has just planted 1.3 Million Trees. When we launched our One Million Trees Initiative at the start of 2020, we committed to planting one million trees annually for the next ten years to ultimately eliminate Endura’s carbon footprint. With the help of our reforestation partners in Mozambique, the first year’s target was exceeded by 30%, with more than 1.3 million mangroves planted in the Maputo Bay area and plans to start planting here in Scotland soon. With this important milestone met, we have now set a bold new target – to become CO₂ negative by 2024.

The planting of trees is nature’s most effective solution and we can immediately start extracting carbon from the atmosphere.

“The one thing we must focus on now is the Climate Emergency,” Endura’s founders Jim McFarlane and Pamela Barclay point out. “If we don’t tackle climate change then there will not be a planet to clean up.” (Read More)

This means that for every apparel garment you buy we will plant a tree.

SUSTAINABILITY

PFC FREE SINCE 2018

As early movers in this area, all Endura products have been PFC Free since autumn 2018. This means that where we offer a durable water repellent treatment on the outer of garments, it is not damaging to the environment. This goes above and beyond the legal environmental requirement in most territories and illustrates our commitment to kit that is gentle on the planet.

SUSTAINABILITY

BIO-DEGRADABLE PROOFERS

In part due to the switch to PFC-Free “Durable Water Repellency” in our range, it is required to re-proof our products more regularly. In 2018 we launched our biodegradable and PFC-free proofer and cleaning agents to the market so that we can maintain the performance of our clothing and at the same time protect the planet.

SUSTAINABILITY

BUILT TO LAST

Endura has a reputation for enduring and durable kit that relishes the stresses that biking subjects it to. Our kit stands the test of time and this keeps it in circulation for a very long time. It is widely acknowledged that using a product for a long time considerably reduces its environmental impact.

SUSTAINABILITY

WE DON'T USE PTFE

PTFE is a a particularly persistent compound often found in the waterproof membranes of some premium brands. It takes an exceptionally long time to break down in the natural environment. Endura has moved away from using it since 2014.

SUSTAINABILITY

WORLD CLASS ETHICAL SOURCING

Endura is a member of the Pentland family of brands. Pentland Brands has an enviable reputation for corporate responsibility and ethical trading as well as being great place to work. You can read more about Pentland Brands’ ethical stance, credentials and values here.

SUSTAINABILITY

WHAT'S NEXT?

We recognise that we have a long way to go before we will be satisfied that we have done all we can to eliminate our environmental impact as a brand and fully lived up to our values in terms of sustainability. We are involved in many projects around end-of-life, plastic reduction and recycling to name just a few. We are committed to facing up to this challenge head on and not simply tinkering around the edges. Sustainability is a value that is espoused all the way from the top of Endura and it now shapes the way we design our product and how we operate our business. We are aiming to be carbon neutral very soon.