Endura has committed to planting 1 million trees every year starting in 2020 and is predicted to more than offset its CO2 emissions from operations by 2023. As Endura will continue to plant 1 million trees each year trees at least until 2030, the company’s overall footprint will be very substantially CO2 negative from 2024 onwards. We are committed to continue to find ways of reducing our operational carbon footprint regardless of offset initiatives.
The reduction of Endura’s operational impact on the environment is still a work in progress for Endura and mainly affects the dying processes at mills that can damage the environment. The majority of products in our range have been dyed in mills located in pollution-controlled environments which are OEKO-TEX® certified. These products will be identified to the consumer with a small recycled hangtag.
Our shipping policy is very clear; that all stock ships by sea unless there is urgent requirement. For such urgent freight Endura is focused on increasing the use of trains rather than planes as the emissions per kilometre travelled are dramatically better by train and not dissimilar to sea freight.
We have updated our stock planning approach and improved our accuracy of prediction considerably and the percentage that we ship by air has reduced significantly over the past decade and we aim to have this as less than 1% by 2024 with all unavoidable air freight being carbon offset from 2021.
Our packaging and recycling policy is already well established; our header cards/hangtags are now recyclable or are switching to being recyclable and we use non-coated materials that can be recycled as a matter of course for all new developments.
At head office Endura has an Environmental Work Group who monitor our waste and currently recycle cardboard, polythene, plastics, paper and our surplus fabrics are sent to childcare organisations who use them for craft play. Endura is currently quantifying its operational carbon footprint from all of its activities (and including the materials it uses in its products) in order to be more effective at making the changes necessary to rapidly reduce emissions.